Friday 13 November 2015

#TeachersMake - 65k complaint still under ASA investigation

If you were one of the many teachers angered by the misleading content of the DfE's "#teachersmake" advert (see my previous posts), you'll be pleased to know that the Advertising Standards Authority have today confirmed that the advert is still under investigation.

I have been awaiting further correspondence from the ASA Council and have now received a letter stating that "We have carried out an initial assessment of your complaint and have decided that further investigation is needed".

I'm also pleased to read that although "our investigation is focussed on the TV ad. You may also be aware that the content of the TV ad is also replicated on the website of Department for Education and their social media pages. Therefore, it is worth noting at this stage that the outcome of the ASA Council’s ruling will be applicable to ads in both broadcast and non-broadcast media".

I await further news from the ASA .... and the DfE !

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